
Millennial are NOT a segment, but a Generation
Research has shown that the demography of this region (the Middle East) is dominated by a young population. Over 70% of the population is between the ages of 14 and 34 and thats the millennials. More and more I hear how they are the future of all things ahead and this is the population segment to market to. But is it a segment. How can teens just entering puberty compare with young couples with new babies and mortgages. One bunch worries about how t spend their pocket money a


Everything has changed, including Diseases
The whole disease paradigm has changed. A couple of decades ago it was infectious diseases like malaria, cholera, typhoid, influenza, AIDS, TB, etc, that was the scourge of the planet. People were dying - hospitals systems and pharmaceutical advances were focussed in alleviating the suffering in these areas. Governments and world bodies came together to fight this war and were successful. Today these diseases have been nearly eradicated - but more dangerous killers loom. Diab