I have been a zealous wearer of the Fitbit since its early days in 2012 and have the data to prove that with just "watching" my steps, I have been shamed into increasing from daily average steps from 4k to nearly 8k. And I love that. I experimented with Jawbone and the Misfit, and while I love them, I can only wear one, and my choice was the FB. I have gone through most of their mid range offerings and currently sport the Alta.
But - I can see a change coming and it is as ordained in the article. Fashion has realised it is time to embrace tech and the makers of wearables have accepted that these fashion types know trends, know consumers and understand the power and pull of brand.
Its going to be a fascinating world of convergence ahead.